“Retailers that extract new and meaningful insights from their data (loyalty and/or transnational data) will be better equipped to reward and retain a more loyal shopper base.”  Tools like SAP CAR and consuming applications now provide retailers with tools that can efficiently mine and present actionable information from their vast pools of data to provide consistently better offers for their target customer base.

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SAP Customer Activity Repository is a foundation that collects transactional data that was previously spread over multiple independent applications in diverse formats. The repository provides a common foundation and a harmonized multichannel transaction data model for all consuming applications.

Retailers can use SAP Customer Activity Repository to gradually transform their system landscapes from traditional database technology to the revolutionary, in-memory database technology.

SAP Customer Activity Repository includes the following features:

  • POS Data Transfer and Audit (POS Data Management)
  • Multichannel Sales Repository (MCSR)
  • Multichannel Sales Analytics
  • Inventory Visibility Analytics
  • On-Shelf Availability
  • Predictive capabilities, leveraging the Demand Data Foundation (DDF) and Unified Demand Forecast (UDF)

By | 2018-04-23T10:32:52+00:00 March 9th, 2015|Categories: In the News, Market Trends, NRF, Retail|0 Comments

About the Author:

Brian is responsible for driving the /N SPRO global Retail and Wholesale consulting practice, delivering strategic retail and wholesale projects and providing senior advisory services to /N SPRO’s customers. Prior to joining /N SPRO, Brian was Capgemini’s Canadian Retail Community of Practice Leader and a Sr. Director of Merchandising for Loblaw Companies. With over 27 years combined industry and consulting experience, he specializes in driving retail and wholesale transformation programs and helping customers define and implement corporate strategy. Brian is SAP IS-Retail and Project Management Professional (PMP) certified and holds a Masters in Business Administration from the University of Texas at Austin where he graduated top in his class.

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