Retail

Rethinking Traditional Roles Can Boost Your Company’s Productivity

The Workplace Isn’t a Place Anymore

Where work is done is often irrelevant.  In our increasingly connected society, work can be performed almost anywhere.  While working closely with customers is always important and necessary, there are almost certainly activities in your organization that can be performed outside of an office setting.  The key is to outline your company’s overall operational structure and strategic objectives, and then get creative about how you define and fill the supporting roles.  If juggling multiple RFPs, perhaps you can utilize remote talent to assist with proposal development.  And some of your business’s internal processes, such as financial planning, resource forecasting, talent management, or operational support, may be done in large part using collaboration tools with only occasional (if ever!) face-to-face meetings.  Though some activities, such as client/prospect meetings, nearly always require a physical meeting place, similarly a software design and development team may work best when co-located.

Harness Talent Seeking an Alternative Arrangement

Many people choose to leave the workforce due to shifting priorities, particularly after major life events.  Some of these individuals still yearn for an opportunity to contribute and grow professionally.  You hire smart, ambitious people, right?  ​Don’t let traditional assumptions and expectations be the reason you lose or miss out on great talent.  Scaling back in some areas (days/hours per week, travel, etc.) does not mean someone is looking to sit back and coast.  Be flexible and continue to give your employees meaningful and challenging work assignments.  You’ll be happy to see that contributions will remain strong, which benefits your whole organization, and hopefully takes some things off your plate as well.

Working Remotely – Tips for Success

When working remotely, discipline is key.  And paramount.  And without it, failure is ensured.

Yet we’ve all fallen down the rabbit hole of distractions.  […]

By | 2018-04-23T10:32:26+00:00 September 6th, 2017|Categories: Blog, Retail, Tips & Tricks|Tags: , , |0 Comments

Omni-Customer: The Benefits for the End-User

I’ve spoken about how the SAP Campaign Management suite of tools can help prevent internal data disconnects by assessing the holistic Omni-Channel effect of activities on a particular customer or product. At a macro level one can make a strong benefits case for both business and IT to pursue a capability release strategy aligned to enabling this toolkit.

Equally important to making the business case are the tremendous benefits to your particular user groups that should be accounted for as you undertake this transformation. Communication of a strong value proposition with your user stakeholders will drive better buy-in and corporate adoption of these new solutions. I’ll look at some common business pain points faced by retailers today and provide an opinion on how the Omni-Customer Framework can alleviate or eliminate them.

Transparent Marketing Planning & Offer Consistency:

Retailers, in my personal experience, are tremendously frustrated when a vendor attempts to ‘channel manage’ them. Perhaps a vendor will offer promotional subsidies on a product, but the same product offering is shown by your competitor the week before yours will hit the street. A vendor may limit inventory to you in order to enable support of a competitor with that same product on promotion. This vendor tactic damages the brand positioning of your channels, your customer’s shopping experience, and potentially your bottom line. Retailers will have noticed that having a Multi-Customer infrastructure causes these same problems. Many Category Managers have personally experienced being ‘taken out’ from other internal divisions through offer collisions, conflicts, or have seen their product offering cannibalized by similar products in different channels.

SAP can provide solutions to this common problem by consolidating all marketing events, promotional activity and personalized customer engagement into a single and/or transparent source. SAP CRM provides the base of this framework. Beginning with Campaign Management, […]

By | 2018-04-23T10:32:30+00:00 March 28th, 2017|Categories: Blog, Retail, Retail Technology|Tags: , , |0 Comments