Companies in consumer industries need to build engaging customer experiences now more than ever, with the increasing desire among consumers for tailored experiences. That can’t happen without the right technology to analyze data and turn it into actionable insights. That’s where the Customer Experience Innovation Forum in Dallas, Texas (Nov. 7-8) comes into play, offering stories from top organizations in consumer industries.
Those headed to the Customer Experience Innovation Forum will find two days packed with sessions from customers on how they’ve used SAP to create better customer experiences and drive sales, along with SAP representatives who will be there to demonstrate the latest technologies.
The Home Depot Builds an Omnichannel Foundation
Don’t miss a double session from home improvement leader The Home Depot on how it implemented SAP Customer Activity Repository (CAR) running on Google Cloud Platform in Canada in order to build a foundation for other key SAP applications such as SAP Omnichannel Article Availability, SAP Omnichannel Promotional Pricing, SAP Promotion Management for Retail, and Hybris Marketing.
Through this project, The Home Depot sought to meet its omnichannel customer experience objectives by building a strong data foundation and creating a single version of transactional truth. Head to Track 1 on Nov. 8 at 10:50am to hear about Home Depot’s journey with partners /N SPRO and Google Cloud Platform in the session called “A Deep Dive into Deliver an Omnichannel Experience at The Home Depot.”
BJ’s Wholesale Optimizes Promotions
BJ’s Wholesale operates 215 clubs and 135 gas stations in the Eastern United States, and it was looking for a way to provide more targeted and effective promotions to its member customers. The old manual system made that extremely challenging.
By implementing SAP Promotion Management for Retail (PMR), BJ’s created a streamlined and standardized marking process for promotions and automated the integration of vendor funding. This saved the promotions team significant time.
Hear how BJ’s was able to implement PMR, and what lessons it learned along the way on in Track 2 on Nov. 7 at 11:45 am. Look for the session entitled “Engaging Customers Through Automation at BJ’s.”
To find out how your company can achieve the same results as The Home Depot and BJ’s Wholesale, stop by the /N SPRO booth on the show floor at the Customer Experience Innovation Forum.