REPORT: U.S a laggard in fast-growing online grocery

“While online grocery shopping is booming worldwide, the U.S. lags behind countries like the U.K., South Korea and France, where the practice is more established, according to a report issued Wednesday by Dunnhumby.

The study, which tracked consumer habits of 7 million shoppers in 14 countries in Europe, Asia and the Americas, showed online grocery shopping in emerging and nascent markets was growing by 97% and 98%, respectively, year-on-year. Dunnhumby classifies U.S. as an emerging market, along with China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa, with online sales penetration of 0.9% in 2014. Established markets like the U.K., France and South Korea have penetration of 4.8%, and year-on-year growth of 31%, dunnhumby said.

According to the report, the physical store still plays an important role for U.S. shoppers, particularly in their acceptance of new products. “While there is strong multichannel growth throughout the world, there are particular challenges in the U.S. preventing the market from reaching the same level of development as elsewhere,” said Julian Highley, global director of customer knowledge at Dunnhumby, said in a release. “In smaller cities, it’s likely that ‘click and collect’ services will be the dominant method for online shopping. Major market locations like New York City, Chicago and Los Angeles have started to roll out ‘click and deliver’ grocery services with some success.”

The report also noted differences in shopping behavior online and in physical stores, saying the path to purchase changes in the absence of in-store stimulus. The three categories with the highest share of online sales — frozen meat, baby food and baby care, and canned food — have an average annual online growth rate of 21%, Dunnhumby added. Across established, emerging and nascent markets, baby food and baby care products appear in the top three sales categories, while baby milk is by far the leading product for new online shoppers, indexing at almost twice the rate as the second most popular product among new shoppers, water.

Dunnhumby, with U.S. offices based in Cincinnati, is owned in part by Kroger.

CLICK HERE to Read More.

Original Source:

ABAP in SAP S/4HANA: Report Creator

August 7th, 2019|0 Comments

Wondering how ABAP has changed in SAP S/4HANA? In this ongoing blog series, we examine what's new with SAP's underlying development language.

  • Capability assessments sap transformation retail consumer industries

Capability Assessments Enable Successful Transformation Projects

June 28th, 2019|0 Comments

Is your business ready for transformation? We can help you find out and identify the steps you need to take.

  • ASUG Express Intelligent Data SAP

Build an Intelligent Data Foundation with /N SPRO at ASUG Roadshows

May 23rd, 2019|0 Comments

We are hitting the road to show customers how to build a data-driven foundation for the Intelligent Enterprise and Digital Transformation. Join us!

By | 2018-04-23T10:32:55-04:00 February 19th, 2015|Categories: In the News, Market Trends, Retail|Tags: , , , |0 Comments

About the Author:

Brian is responsible for driving the /N SPRO global Retail and Wholesale consulting practice, delivering strategic retail and wholesale projects and providing senior advisory services to /N SPRO’s customers. Prior to joining /N SPRO, Brian was Capgemini’s Canadian Retail Community of Practice Leader and a Sr. Director of Merchandising for Loblaw Companies. With over 27 years combined industry and consulting experience, he specializes in driving retail and wholesale transformation programs and helping customers define and implement corporate strategy. Brian is SAP IS-Retail and Project Management Professional (PMP) certified and holds a Masters in Business Administration from the University of Texas at Austin where he graduated top in his class.

Leave A Comment