Campaign Management Solution

Data as a Product: 5 Benefits of Rethinking Your Multi-Customer Solutions as an Omni-Customer Platform

In 2013, at the SAP National Retail Forum (NRF), the results of a Retailer survey concerning Omni-Channel maturity were presented. The findings demonstrated the degree to which Retailers were taking advantage of Omni-Channel opportunities. The results indicated that although 85% of Retailers considered themselves Omni-Channel, only 8% of the same Retailers provided an ability for a customer to transact in multiple Channels, and, even more concerning, only 7% of these Retailers indicated that they had a single view of the customer across their channel offerings. This issue remains important for Retailers today. In fact, Forbes lists the ‘(Creation of) New Revenue Streams’, including ‘data-as-a-product offering’ to be the #1 strategic issue facing CIO’s for 2016.

Retailers today are keen to capture as much information about the customers shopping their various platforms. However, according to the survey commissioned by SAP, the vast majority subscribe to a ‘Multi-Customer’ collection model. Customer data sets are often found to be independent of each other; Loyalty, eCommerce, POS transactions, Private Label Credit Card, etc., each have distinct data sets that result in both customer overlaps and customer gaps. A customer may have not shopped on a Retailers website, but is a loyalty member and holds a Private Label Credit Card. This single customer’s information could reside as data points within various databases and each of these customer records could, and likely will, contain differing information that is invisible to other Channels.

Data-as-a-product can be defined as ‘the use of a Retailers comprehensive data set as inputs into descriptive and predictive analytical processes’. Consolidating, simplifying and enriching this data set aids in building a strong and personalized customer relationship with your organization and moves you beyond the simple reporting paradigm to which most retailers continue to subscribe. During our recent webinar regarding the functional/technical […]

/N SPRO, Proud Sponsor of the March 2, 2016 ASUG Ontario Chapter Meeting

/N SPRO is proud to announce our continued support for Americas’ SAP Users’ Group (ASUG). We invite you to join our retail expert Brian Cederborg, Vice President, Retail / Wholesale Consulting for /N SPRO at the upcoming ASUG Ontario Chapter meeting, scheduled for Wednesday, March 2, 2016 at Seneca College (Newnham Campus).     If you are attending the meeting, we encourage you to join Mr. Cederborg’s 60 minute presentation taking place at 1:00pm,  on the “Retail Track”.  Presentation details are as follows:

“Optimize Retail Customer Engagement: /N SPRO’s Campaign Management Solution”

To keep customers continuously engaged, retailers need to deliver a consistent experience and personalized message across all channels. All interactions need to achieve the same objective – deliver consistent, proactive, concise and personalized messaging that drives the customer toward increased interaction with the retailer. The SAP Campaign Management software suite, a Customer Activity Repository (CAR) based solution, co-developed with /N SPRO, provides an integrated simple to use platform that can be implemented in modules, as the business evolves, to develop and execute marketing and promotional campaigns – targeted or mass – across any sales channel. Advanced analytics are then able to model and predict customer responses prior to campaign execution in order to easily model multiple ‘what-if’ scenarios and select the ones most consistent with company goals.

Register today and take advantage of this networking and educational opportunity.   Key event highlights to look forward to:

  • Keynote and Break-Out Content on SAP Retail, Supply Chain, Reporting and User-Experience.
  • Keynote on “Higher Education in the Fourth Industrial Era”
  • Real-World SAP Customer stories from Indigo Books and Music, Vicwest Building Products and Blue Cross-Blue Shield.
  • 3 Hour Hands-On Workshop on SAP LUMIRA
  • Sponsor Showcase and ASUG Networking Reception

We look forward to seeing you […]