RETAIL : More people use mobile devices to buy groceries than any other retail category

Grocery companies should consider prioritizing their mobile offerings as they shape their omni-channel strategies.  Food shoppers buy products differently than apparel or hard goods shoppers.  A robust mobile channel will be required to be competitive for most food retailers.

 Post based on Original Article Source. When it comes to buying stuff online, most people still prefer PCs. But mobile is becoming an increasingly important sales channel for one particular retail industry above all others: Groceries.

Based on data from PriceWaterhouse Coopers charted for us by BI Intelligence, 37% of all grocery e-commerce sales in October came from purchases on a mobile device like a phone or tablet. Other retail industries, like furniture and health, are not too far behind, but BI Intelligence predicts sales of online groceries will grow at a much faster rate than sales at traditional supermarkets. Considering how the US grocery industry accounts for roughly $600 billion a year in sales, BI Intelligenceforecasts the online grocery market will grow about 21% each year for the next three years. After all, the food and beverage industry is the largest retail industry by far, and online services that can get food into your home — whether it’s fresh from the store or already prepared by a restaurant — are in high demand: Companies from GrubHub to Amazon and Uber are already launching campaigns to get in on the action.

By | 2018-04-23T10:32:53-04:00 February 25th, 2015|Categories: In the News, Market Trends, Mobility Solutions, NRF, Retail|Tags: , , , |0 Comments

REPORT: U.S a laggard in fast-growing online grocery

“While online grocery shopping is booming worldwide, the U.S. lags behind countries like the U.K., South Korea and France, where the practice is more established, according to a report issued Wednesday by Dunnhumby.

The study, which tracked consumer habits of 7 million shoppers in 14 countries in Europe, Asia and the Americas, showed online grocery shopping in emerging and nascent markets was growing by 97% and 98%, respectively, year-on-year. Dunnhumby classifies U.S. as an emerging market, along with China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa, with online sales penetration of 0.9% in 2014. Established markets like the U.K., France and South Korea have penetration of 4.8%, and year-on-year growth of 31%, dunnhumby said.

According to the report, the physical store still plays an important role for U.S. shoppers, particularly in their acceptance of new products. “While there is strong multichannel growth throughout the world, there are particular challenges in the U.S. preventing the market from reaching the same level of development as elsewhere,” said Julian Highley, global director of customer knowledge at Dunnhumby, said in a release. “In smaller cities, it’s likely that ‘click and collect’ services will be the dominant method for online shopping. Major market locations like New York City, Chicago and Los Angeles have started to roll out ‘click and deliver’ grocery services with some success.”

The report also noted differences in shopping behavior online and in physical stores, saying the path to purchase changes in the absence of in-store stimulus. The three categories with the highest share of online sales — frozen meat, baby food and baby care, and canned food — have an average annual online growth rate of 21%, Dunnhumby added. Across established, emerging and nascent markets, baby food and baby care products […]

By | 2018-04-23T10:32:55-04:00 February 19th, 2015|Categories: In the News, Market Trends, Retail|Tags: , , , |0 Comments